Our PLASTIC postcards deliver the best ROI at the local market level
far better than any traditional direct marketing or paid digital campaign. Guaranteed.
Watch the video to Learn More!
There are many myths and false assumptions about direct mail today, but the DripDrop Team has spent the past 5 years overcoming all of them:
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Direct Mail Delivers Results
of customers prefers direct mail
Direct mail tops all other media for delivering the highest ROI for B2C marketing
30x higher response rate
with direct mail vs email
postcards perform 3x to 5x better than traditional paper postcards
of people who received direct mail made a purchase or responded
3x – 5x Better Response Than Traditional Direct Mail or Paid Digital
Our marketing program is uniquely positioned to help large corporations leverage the buying power of their dealer network, and manage marketing campaigns across hundreds of store locations, while controlling the artwork/offers/messaging at the local-level. A location in Atlanta, GA may have different business objectives than a store in San Diego, CA and our solutions help segment varying strategies that may exist between regional markets.
Our approach is different: Many of our corporate clients prefer to use our WEEKLY program where a weekly budget is set at the store level and cards are printed & mailed on a weekly basis. This not only helps regulate spending, but it helps regulate customer traffic back to the store. If your corporation has a COOP program, we can integrate a billing solution to help monitor coop funds as they are used. If you prefer to manage against large, one-time campaigns, we can accommodate.
Our program is best suited for the local retailer that depends on the “Driving Distance Economy” to survive. A few examples…
Car Wash
Oil Change Quick Lube
Restaurants
Dental Practice
Fitness / Gym
Medical Spa
Lawn Care
Credit Unions
Health & Wellness
And more!
The DripDrop Team is laser focused on producing measurable results for our clients via effective NEW customer acquisition campaigns. We’ve tested our PLASTIC postcards against other types of acquisition campaigns (digital, traditional paper postcards, shared mail…etc.) and nothing has matched the results of our cards. We understand that’s a very strong claim, so we challenge you to find out for yourself: work with our team to structure a TEST of our program and let us demonstrate the power of our platform through real results.
We Offer a Full Suite of Services
Creative Development
We have an in-house creative team with years of successful designs at your service.
Data Integration / Data Management
Many of our clients capture current customer data which allows us to segment that data against prospect mailing lists. Every client is different. DripDrop has multiple POS data integrations within the automotive industry and others. If we aren’t already integrated your data provider, we can make that happen if it fits your business objectives.
Customer Profiling
Before we purchase any prospect lists, we need to understand who your best clients are, what demographics do they have in common, and where do they live so we can target the likely prospects that aren’t already a client. This is only possible if you maintain a customer database; however, we can help you build that database with our “List Builder” program (see below).
Prospect List Search & Procurement
We spend hours on your behalf procuring the prospect list that fits the profile of your “perfect customer”. Our prospect mailing lists are sourced from qualified repositories which are also used and updated by all of the major credit bureaus and offer complete demographic and geographic coverage.
A/B Split Testing
Do you already know which offer(s) and messaging works best? If not, we can help you get those answers. Test. Measure. Optimize.
List Builder Program
We created a proprietary tool that will enable each of your store locations to build a customer database of offer respondents. This is a powerful program that opens the door to retargeting, customer profiling and future campaign segmentation tactics.
Customer Segmentation
If you have a customer database and you’re POS system is tracking customer buying habits, we can create a solution that will enable you to send specific campaigns based on different variables. Or maybe you want to exclude existing customers from your “new” customer campaign.
Response Analysis
There are many ways to analyze customer response and it varies between industries. Even if you don’t track customer behavior, we have several solutions to help you track your responses. We are happy to share some examples of our Response Analysis upon request.
What Our Clients Are Saying…
Connect With Our Team!
Call us today at (702) 763-3747 or send us your info and we will contact you! Either way, let’s talk about a TEST program for your company.